Turn on any HGTV show and find scrupulous home buyers agonizing over their wants, needs and deal breakers, all set to dramatic music and scripted storylines. We can’t guarantee that a brand audit is as thrilling as finding a home or an episode of House Hunters, for that matter, but the process requires getting comfortable with your likes and dislikes first—just as home buying does. Since the process is extensive, involving a deep dive into your internal processes and external customer surveys, we’re here to help with our recommendations on how to begin your brand audit. What is a Brand Audit? A brand audit happens when a company examines its identity, how it portrays itself and how it’s perceived in...
Online education is the way of the future—and with the COVID-19 pandemic, the future is NOW. If salon owners, multi-unit salon and spa companies, distributors and brands knew how straightforward, cost-effective and time-efficient it is to get an online education program up and running, they’d be ready to go right away. In fact, in some cases, it’s truly as easy as pressing “record.” At iBeAuthentic, we get customers up and running with online education quickly—from single classes to programs to a full curriculum. We start with recommendations on video equipment, production and learning management software, then continue advising you on format, timing and frequency. That way, you can keep DSCs, salon owners and managers, stylists, nail technicians, estheticians and...
The one thing Chuck knows about tomorrow is, it is going to be different than today. We are in an exciting time where anyone can launch a new business, product or service without the massive obstacles that once held us back. Digital marketing is all about giving people information instantly via their mobile device. Learn what you can do to be ahead of the curve!
