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Consumers are Still Holding On to the Excitement of In-Person Black Friday Shopping

Consumers are Still Holding On to the Excitement of In-Person Black Friday Shopping
From Bare Skin to Hyper-Glam: Inside Beauty’s Growing Identity Crisis

From Bare Skin to Hyper-Glam: Inside Beauty’s Growing Identity Crisis
The Hybrid Future: Where Real Creativity Meets Responsible AI

The Hybrid Future: Where Real Creativity Meets Responsible AI
Authenticity Is In: Why Consumers Want Story, Not Software

Authenticity Is In: Why Consumers Want Story, Not Software
October 2025 Amazon Prime Days Recap

October 2025 Amazon Prime Days Recap
The Holiday Hustle: Why Brands Are Playing Wait-and-See with Creator Deals

The Holiday Hustle: Why Brands Are Playing Wait-and-See with Creator Deals
Goat Milk Meets Machine Learning: How Beekman 1802 Keeps AI Human

Goat Milk Meets Machine Learning: How Beekman 1802 Keeps AI Human
Real or Rendered? How Brands Are Facing the AI Identity Crisis

Real or Rendered? How Brands Are Facing the AI Identity Crisis
Beyond TikTok: How Beauty Brands Can Leverage YouTube for Deeper Engagement

Beyond TikTok: How Beauty Brands Can Leverage YouTube for Deeper Engagement
Sustaining Growth Beyond the Hype: Strategic Lessons for Beauty Brands

Sustaining Growth Beyond the Hype: Strategic Lessons for Beauty Brands
Gen Alpha’s Impact on Beauty: Lessons from a Record-Breaking Skincare Launch

Gen Alpha’s Impact on Beauty: Lessons from a Record-Breaking Skincare Launch
Leak Marketing: Turning Curiosity Into Beauty Buzz

Leak Marketing: Turning Curiosity Into Beauty Buzz
The Rise of Timeless Value

The Rise of Timeless Value
Blending Value and Luxury: What Retail’s Shift Means for Beauty Brands

Blending Value and Luxury: What Retail’s Shift Means for Beauty Brands
In-Store Influence: The Power of Educated Beauty Staff

In-Store Influence: The Power of Educated Beauty Staff
Beauty’s Big Win on Prime Day 2025

Beauty’s Big Win on Prime Day 2025
Empowering the Frontline: How Beauty Retailers Are Turning Sales Associates into Brand Ambassadors

Empowering the Frontline: How Beauty Retailers Are Turning Sales Associates into Brand Ambassadors
Beauty Goes Pop: How Music Videos Are Becoming the New Runway for Brands

Beauty Goes Pop: How Music Videos Are Becoming the New Runway for Brands
How Aveda Turned Salon Stylists into Co-Creators for Its Newest Haircare Hero

How Aveda Turned Salon Stylists into Co-Creators for Its Newest Haircare Hero
Beyond Teen Scents: How Body Mists Are Evolving into Luxury Fragrance Staples

Beyond Teen Scents: How Body Mists Are Evolving into Luxury Fragrance Staples
Beyond the Banner: How Personalized Ads Are Reshaping Beauty Marketing

Beyond the Banner: How Personalized Ads Are Reshaping Beauty Marketing
When Trends Fade: Lessons from Drunk Elephant’s Gen Alpha Slip

When Trends Fade: Lessons from Drunk Elephant’s Gen Alpha Slip
The Art of Reinvention: Lessons in Rebranding

The Art of Reinvention: Lessons in Rebranding
How Early Sales Strategies Are Shaping Retail—and What Beauty Brands Can Learn

How Early Sales Strategies Are Shaping Retail—and What Beauty Brands Can Learn
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