Industry Knowledge

The Resale Renaissance: How Platforms Are Redefining the Beauty Shopping Experience

The Resale Renaissance: How Platforms Are Redefining the Beauty Shopping Experience

Science-Backed Marketing: A New Standard in Beauty

Science-Backed Marketing: A New Standard in Beauty

Exploring the Global Beauty Frontier: How DTC Brands Are Expanding Internationally

Exploring the Global Beauty Frontier: How DTC Brands Are Expanding Internationally

How Amazon’s New AI Tools Are Helping Beauty Brands on the Platform

How Amazon’s New AI Tools Are Helping Beauty Brands on the Platform

How Spirit Halloween Defies the Retail Downturn

How Spirit Halloween Defies the Retail Downturn

Navigating the Challenges of Chargebacks and Credit Card Debt in Subscription Startups

Navigating the Challenges of Chargebacks and Credit Card Debt in Subscription Startups

Franchising in Beauty: A Growing Trend for Startups

Franchising in Beauty: A Growing Trend for Startups

Air Milkshake’s Impact on Beauty Marketing at NYFW

Air Milkshake’s Impact on Beauty Marketing at NYFW

Sephora's Loyalty Program Evolution: Enhancing Customer Experience

Sephora's Loyalty Program Evolution: Enhancing Customer Experience

Embracing Gray: The Beauty Industry’s New Frontier

Embracing Gray: The Beauty Industry’s New Frontier

The Rise of Experiential Retail in the Beauty Industry: Lessons from YSL Beauty’s East Hampton Pop-Up

The Rise of Experiential Retail in the Beauty Industry: Lessons from YSL Beauty’s East Hampton Pop-Up

Why the Traditional Retail Calendar No Longer Works for the Beauty Industry

Why the Traditional Retail Calendar No Longer Works for the Beauty Industry

Trends Driving the Beauty Industry in 2024

Trends Driving the Beauty Industry in 2024

Navigating Influencer Marketing in 2024

Navigating Influencer Marketing in 2024

Yuka's Impact: How Ingredient Scanning Apps Are Reshaping the Beauty Industry

Yuka's Impact: How Ingredient Scanning Apps Are Reshaping the Beauty Industry

Canada's Shifting Beauty Market is Creating New Opportunities for Brands

Canada's Shifting Beauty Market is Creating New Opportunities for Brands

Why Beauty Brands Should Embrace a Diverse Approach to Appeal to All Generations

Why Beauty Brands Should Embrace a Diverse Approach to Appeal to All Generations

CosmoProf Las Vegas 2024: Technology Meets Tradition in the Evolving Beauty Industry

CosmoProf Las Vegas 2024: Technology Meets Tradition in the Evolving Beauty Industry

The Dyson Effect: How Innovative Hair Tools Are Revolutionizing the Beauty Industry

The Dyson Effect: How Innovative Hair Tools Are Revolutionizing the Beauty Industry

How AI is Revolutionizing the Fragrance Industry: The Future of Scent Creation and Consumer Connection

How AI is Revolutionizing the Fragrance Industry: The Future of Scent Creation and Consumer Connection

Strategies for Growth Beyond Digital Hype

Strategies for Growth Beyond Digital Hype

Navigating the New Landscape: The Evolving Roles of Influencers and Creators in the Beauty Industry

Navigating the New Landscape: The Evolving Roles of Influencers and Creators in the Beauty Industry

Display Ads- Benefits, Obstacles, and Trends

Display Ads- Benefits, Obstacles, and Trends

Scalp Care Surge: How Hair Loss Concerns Are Shaping the Beauty Industry

Scalp Care Surge: How Hair Loss Concerns Are Shaping the Beauty Industry

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