Industry Knowledge

The Impact of Generative AI on Beauty Industry Product Reviews

The rise of generative AI technology is impacting the professional beauty industry, particularly ...

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The Impact of Generative AI on Beauty Industry Product Reviews

Adapting Beauty Brand Marketing: From Influencer Costs to Community-Driven Content

The rising costs of influencer marketing is pushing direct-to-consumer (DTC) brands in the beauty...

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Adapting Beauty Brand Marketing: From Influencer Costs to Community-Driven Content

How the 'No-Marketing' Approach Could Revolutionize the Beauty Industry

The "no-marketing" approach gaining traction in the fashion industry may influence the profession...

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How the 'No-Marketing' Approach Could Revolutionize the Beauty Industry

Should every company be on Amazon?

The short answer—it depends! Selling hair care brands on Amazon takes some work. However, those w...

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Should every company be on Amazon?

How To Become A Branded Artist

Education in the hair industry is more crucial now than it ever has been before. With the beauty ...

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How To Become A Branded Artist

3 Key Points to Consider When Starting an Influencer Marketing Program in 2021

To run a successful program with influencers in 2021, customization, engagement, and ongoing outr...

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3 Key Points to Consider When Starting an Influencer Marketing Program in 2021

E-commerce for distributors made easy

 

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E-commerce for distributors made easy

iBeAuthentic’s new iBeLink reinvents inside sales

  As a brand or distributor, chances are that you want your salespeople focused on sales. The cha...

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iBeAuthentic’s new iBeLink reinvents inside sales

How and why to conduct a digital audit

Turn on any HGTV show and find scrupulous home buyers agonizing over their wants, needs and deal ...

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How and why to conduct a digital audit

8 reasons why online education makes sense

  Online education is the way of the future—and with the COVID-19 pandemic, the future is NOW. I...

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8 reasons why online education makes sense

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