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How To Become A Branded Artist

Education in the hair industry is more crucial now than it ever has been before. With the beauty industry constantly changing and new brands and products being launched every month, the need for stylists to stay relevant is crucial. In addition, new innovative hair techniques can set you apart from all the other hairstylists in your area and give you that competitive edge to bring in new clientele.  As a hairstylist, you know how vital continuing education is and that you need to be on top of your game. It is up to you to attain education and stay on top of these new and ever-changing trends. Have you ever attended a hair show, an in-person class, or watched an...

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iBeAuthentic’s new iBeLink reinvents inside sales

  As a brand or distributor, chances are that you want your salespeople focused on sales. The challenge is, they have dozens of other responsibilities on a daily, weekly and monthly basis. Those might include prospecting new markets, blitzing promotions, promoting new products, covering vacant territories, solving customer issues and more. But, how does one salesperson do it all for their accounts? CAN they get everything done? Perhaps. But, ask yourself, “Is that the best use of your resources? Am I getting the best ROI and maximizing sales growth?” If the answer is yes, then you’ve found the golden ticket. If no, and you need a plan to increase sales potential, you’re not alone.  Enter iBeLink, which is iBeAuthentic’s reinvention...

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How and why to conduct a digital audit

Turn on any HGTV show and find scrupulous home buyers agonizing over their wants, needs and deal breakers, all set to dramatic music and scripted storylines. We can’t guarantee that a brand audit is as thrilling as finding a home or an episode of House Hunters, for that matter, but the process requires getting comfortable with your likes and dislikes first—just as home buying does. Since the process is extensive, involving a deep dive into your internal processes and external customer surveys, we’re here to help with our recommendations on how to begin your brand audit. What is a Brand Audit? A brand audit happens when a company examines its identity, how it portrays itself and how it’s perceived in...

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