Industry Knowledge

Ralph Lauren: A Lesson In Legacy

Ralph Lauren: A Lesson In Legacy

Snail Mail is Back: Why Brands Are Betting Big on Catalog Nostalgia

Snail Mail is Back: Why Brands Are Betting Big on Catalog Nostalgia

Black Friday 2024 Recap

Black Friday 2024 Recap

"Wicked" Collabs: Lessons in Cultural Marketing

"Wicked" Collabs: Lessons in Cultural Marketing

No Invite Needed! Temu Opens Its Doors To U.S Based Sellers

No Invite Needed! Temu Opens Its Doors To U.S Based Sellers

Maximizing Profitability During Peak Shopping Seasons

Maximizing Profitability During Peak Shopping Seasons

Revolve's Beauty Boom: How Trends and Social Media Are Shaping Online Retail

Revolve's Beauty Boom: How Trends and Social Media Are Shaping Online Retail

How Department Stores Are Reinventing the Beauty Experience to Compete with E-Commerce

How Department Stores Are Reinventing the Beauty Experience to Compete with E-Commerce

How The Doux Became a Viral Success in Textured Hair Care

How The Doux Became a Viral Success in Textured Hair Care

"Emily in Paris" Paves the Way for Shoppable TV

"Emily in Paris" Paves the Way for Shoppable TV

Dove Embraces Its Inner "Brat"

Dove Embraces Its Inner "Brat"

Rethinking Retail: How Carter's Strategy Can Inspire Beauty Brands to Connect with Gen Z

Rethinking Retail: How Carter's Strategy Can Inspire Beauty Brands to Connect with Gen Z

Leveraging SMS Marketing: A Game Changer for Beauty Brands

Leveraging SMS Marketing: A Game Changer for Beauty Brands

Unlocking the Power of Pop-Ups: How Experiential Marketing is Transforming the Beauty Industry

Unlocking the Power of Pop-Ups: How Experiential Marketing is Transforming the Beauty Industry

L'Oréal’s Strategy to Win Over Gen Z: Innovation and Science-Backed Skincare

L'Oréal’s Strategy to Win Over Gen Z: Innovation and Science-Backed Skincare

Is Greenwashing in the Beauty Industry Worse Than Fashion?

Is Greenwashing in the Beauty Industry Worse Than Fashion?

How AI-Powered Search is Revolutionizing the Shopping Experience

How AI-Powered Search is Revolutionizing the Shopping Experience

The Resale Renaissance: How Platforms Are Redefining the Beauty Shopping Experience

The Resale Renaissance: How Platforms Are Redefining the Beauty Shopping Experience

Science-Backed Marketing: A New Standard in Beauty

Science-Backed Marketing: A New Standard in Beauty

Exploring the Global Beauty Frontier: How DTC Brands Are Expanding Internationally

Exploring the Global Beauty Frontier: How DTC Brands Are Expanding Internationally

How Amazon’s New AI Tools Are Helping Beauty Brands on the Platform

How Amazon’s New AI Tools Are Helping Beauty Brands on the Platform

How Spirit Halloween Defies the Retail Downturn

How Spirit Halloween Defies the Retail Downturn

Navigating the Challenges of Chargebacks and Credit Card Debt in Subscription Startups

Navigating the Challenges of Chargebacks and Credit Card Debt in Subscription Startups

Franchising in Beauty: A Growing Trend for Startups

Franchising in Beauty: A Growing Trend for Startups

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