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Beauty Goes Pop: How Music Videos Are Becoming the New Runway for Brands

Beauty Goes Pop: How Music Videos Are Becoming the New Runway for Brands
How Aveda Turned Salon Stylists into Co-Creators for Its Newest Haircare Hero

How Aveda Turned Salon Stylists into Co-Creators for Its Newest Haircare Hero
Beyond Teen Scents: How Body Mists Are Evolving into Luxury Fragrance Staples

Beyond Teen Scents: How Body Mists Are Evolving into Luxury Fragrance Staples
Beyond the Banner: How Personalized Ads Are Reshaping Beauty Marketing

Beyond the Banner: How Personalized Ads Are Reshaping Beauty Marketing
When Trends Fade: Lessons from Drunk Elephant’s Gen Alpha Slip

When Trends Fade: Lessons from Drunk Elephant’s Gen Alpha Slip
The Art of Reinvention: Lessons in Rebranding

The Art of Reinvention: Lessons in Rebranding
How Early Sales Strategies Are Shaping Retail—and What Beauty Brands Can Learn

How Early Sales Strategies Are Shaping Retail—and What Beauty Brands Can Learn
Maximizing Growth Through Smarter Product Strategies

Maximizing Growth Through Smarter Product Strategies
Summer Spending Slowdown: What Beauty Brands Need to Know About Changing Consumer Trends

Summer Spending Slowdown: What Beauty Brands Need to Know About Changing Consumer Trends
Gen Z’s Beauty Spending Power

Gen Z’s Beauty Spending Power
Trends Shaping the Industry in 2025

Trends Shaping the Industry in 2025
Up Next From Best Buy: Digital Storefronts for Influencers

Up Next From Best Buy: Digital Storefronts for Influencers
Breaking Down Barriers to Accessible Beauty Products

Breaking Down Barriers to Accessible Beauty Products
Living Proof Stirs the Pot on Silicones

Living Proof Stirs the Pot on Silicones
Ulta’s Loyalty Playbook: Turning Points into Profits

Ulta’s Loyalty Playbook: Turning Points into Profits
The Price of Change: Why Beauty Reformulations Are No Easy Fix

The Price of Change: Why Beauty Reformulations Are No Easy Fix
Luxury Retail’s Wholesale Shake-Up: Can Brands Keep Up?

Luxury Retail’s Wholesale Shake-Up: Can Brands Keep Up?
Are Robotics Revolutionizing Retail?

Are Robotics Revolutionizing Retail?
Clean Beauty Gets a Makeover: Why Proof is the New Standard

Clean Beauty Gets a Makeover: Why Proof is the New Standard
From Clicks to Bricks: The Future of Beauty Shopping is Omnichannel

From Clicks to Bricks: The Future of Beauty Shopping is Omnichannel
Streamlined Cross-Selling: How Smart Partnerships and Targeted Strategies Drive E-Commerce Growth

Streamlined Cross-Selling: How Smart Partnerships and Targeted Strategies Drive E-Commerce Growth
Social Media Burnout: The Silent Brand Killer

Social Media Burnout: The Silent Brand Killer
Selling Value: The Secret Sauce of Winning Brands

Selling Value: The Secret Sauce of Winning Brands
Retraining Consumer Expectation: Are Constant Sales "Out" in 2025?

Retraining Consumer Expectation: Are Constant Sales "Out" in 2025?
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