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How Men Are Really Entering the Beauty Category in 2026

How Men Are Really Entering the Beauty Category in 2026
Sephora and Ulta Beauty Are Playing Different Games—and Both Are Winning

Sephora and Ulta Beauty Are Playing Different Games—and Both Are Winning
CES 2026 Signals a New Era of High-Tech, High-Performance Beauty

CES 2026 Signals a New Era of High-Tech, High-Performance Beauty
The Rise of Gen Alpha in Beauty and What It Means for the Industry’s Future

The Rise of Gen Alpha in Beauty and What It Means for the Industry’s Future
How Shopify Made 2025 Its Strongest Year Yet

How Shopify Made 2025 Its Strongest Year Yet
From Glass Skin to In-Clinic Results: The Korean Treatments Shaping Modern Aesthetics

From Glass Skin to In-Clinic Results: The Korean Treatments Shaping Modern Aesthetics
Consumers are Still Holding On to the Excitement of In-Person Black Friday Shopping

Consumers are Still Holding On to the Excitement of In-Person Black Friday Shopping
From Bare Skin to Hyper-Glam: Inside Beauty’s Growing Identity Crisis

From Bare Skin to Hyper-Glam: Inside Beauty’s Growing Identity Crisis
The Hybrid Future: Where Real Creativity Meets Responsible AI

The Hybrid Future: Where Real Creativity Meets Responsible AI
Authenticity Is In: Why Consumers Want Story, Not Software

Authenticity Is In: Why Consumers Want Story, Not Software
October 2025 Amazon Prime Days Recap

October 2025 Amazon Prime Days Recap
The Holiday Hustle: Why Brands Are Playing Wait-and-See with Creator Deals

The Holiday Hustle: Why Brands Are Playing Wait-and-See with Creator Deals
Goat Milk Meets Machine Learning: How Beekman 1802 Keeps AI Human

Goat Milk Meets Machine Learning: How Beekman 1802 Keeps AI Human
Real or Rendered? How Brands Are Facing the AI Identity Crisis

Real or Rendered? How Brands Are Facing the AI Identity Crisis
Beyond TikTok: How Beauty Brands Can Leverage YouTube for Deeper Engagement

Beyond TikTok: How Beauty Brands Can Leverage YouTube for Deeper Engagement
Sustaining Growth Beyond the Hype: Strategic Lessons for Beauty Brands

Sustaining Growth Beyond the Hype: Strategic Lessons for Beauty Brands
Gen Alpha’s Impact on Beauty: Lessons from a Record-Breaking Skincare Launch

Gen Alpha’s Impact on Beauty: Lessons from a Record-Breaking Skincare Launch
Leak Marketing: Turning Curiosity Into Beauty Buzz

Leak Marketing: Turning Curiosity Into Beauty Buzz
The Rise of Timeless Value

The Rise of Timeless Value
Blending Value and Luxury: What Retail’s Shift Means for Beauty Brands

Blending Value and Luxury: What Retail’s Shift Means for Beauty Brands
In-Store Influence: The Power of Educated Beauty Staff

In-Store Influence: The Power of Educated Beauty Staff
Beauty’s Big Win on Prime Day 2025

Beauty’s Big Win on Prime Day 2025
Empowering the Frontline: How Beauty Retailers Are Turning Sales Associates into Brand Ambassadors

Empowering the Frontline: How Beauty Retailers Are Turning Sales Associates into Brand Ambassadors
Beauty Goes Pop: How Music Videos Are Becoming the New Runway for Brands

Beauty Goes Pop: How Music Videos Are Becoming the New Runway for Brands
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