AI Is Changing the Workplace—But People Still Matter Most

Artificial intelligence is becoming an everyday tool across the fashion and beauty industries, but the biggest challenge is no longer whether employees are willing to adopt it—it's whether employers are prepared to support them. A global survey of nearly 3,000 professionals found that 61% of beauty workers and 53% of fashion workers view AI positively, yet most say it has only improved efficiency in specific tasks rather than fundamentally transforming their roles. Interestingly, the strongest supporters of AI are experienced professionals over the age of 40, challenging the assumption that younger generations are leading workplace adoption.

Despite growing enthusiasm, many employees feel their organizations are falling behind. While AI use is becoming commonplace—40% of beauty professionals report using AI tools regularly—structured training remains limited. Only 25% of beauty workers and 16% of fashion workers say they have received comprehensive AI training, while roughly one-third report receiving no training at all. As a result, employees are often teaching themselves how to use new technology, creating a gap between AI adoption and meaningful workplace transformation. Companies investing in AI education are increasingly viewed as more desirable employers, making workforce development a competitive advantage rather than just a technology initiative.

The report also highlights that attracting and retaining top talent depends on much more than embracing new technology. Employees continue to prioritize fair pay, career growth, supportive leadership, and transparent workplace practices. Nearly one-third of fashion and beauty professionals are actively searching for new roles, while many others are open to new opportunities. Limited career progression, a lack of salary transparency, insufficient manager support, and inadequate benefits are driving turnover more than AI itself. The findings suggest that technology can improve productivity, but strong leadership, professional development, and trust remain the foundation of a successful workplace.

For the professional beauty industry, these insights reinforce that technology should complement—not replace—the human element. Salons, distributors, manufacturers, and beauty brands that provide AI training, invest in employee development, offer clear career pathways, and foster supportive workplace cultures will be better positioned to attract and retain skilled professionals. As AI continues to reshape marketing, education, customer service, and business operations, the organizations that combine innovation with people-first leadership will be the ones that stand out in an increasingly competitive talent market.

Read more about How AI Is Reshaping the Battle for Fashion and Beauty Talent on Business of Fashion.

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