Facebook groups offer the professional beauty industry a low-cost method to build community and gather valuable customer feedback. These groups function as a blend of loyalty programs and focus groups, providing real-time insights without significant financial investment. Brands benefit from authentic customer interactions and engagement, fostering loyalty and informing product development. This approach also reduces costs associated with traditional market research and advertising, emphasizing long-term relationship building over immediate sales increases​.

Read more about Why brands see Facebook groups as a low-cost way to foster community on Modern Retail

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