The professional beauty industry faces increasing customer acquisition costs and pickier shoppers, prompting brands to rethink their marketing strategies. Companies are shifting towards traditional brand marketing, emphasizing unique brand values, and finding creative ways to engage customers. This includes focusing on brand differentiation, storytelling, and personalized content to maintain consumer interest and loyalty amidst a competitive market and economic challenges.

Read more about DTC Briefing: Brands rethink their marketing as customer acquisition costs soar & shoppers get pickier on Modern Retail

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