Flash sales in e-commerce significantly benefit the professional beauty industry by leveraging FOMO (fear of missing out) to drive impulse purchases and increase sales. By offering limited-time discounts on high-demand items, brands can create a sense of urgency and perceived deal quality. This strategy not only boosts sales but also helps manage inventory effectively, ensuring products move quickly and reducing the risk of stockpiling. Overall, flash sales can lead to higher customer engagement and increased revenue for beauty brands​.

Read more about How fashion brands are leveraging e-commerce flash sales on Glossy

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