Why Beauty Brands Should Embrace a Diverse Approach to Appeal to All Generations
The professional beauty industry should steer away from focusing exclusively on either Gen-Z or Millennials when marketing their products. Instead, brands should aim to offer a diverse assortment that appeals to a wide audience. With trends evolving rapidly and consumers of all ages being exposed to a broad range of styles, creating a product lineup that caters to different tastes can help avoid alienating any particular group.
Brands must be adaptable to the fast-paced nature of trend changes. Instead of zeroing in on the preferences of one generation, incorporating a mix of styles and trends into product offerings can better meet the varied tastes of all customers. This approach ensures that products remain relevant and appealing to a broad spectrum of consumers, regardless of their age.
Effective marketing strategies should also reflect the different ways generations engage with brands. For instance, Gen-Z might respond well to social media platforms like TikTok, while Millennials may prefer podcasts and other digital channels. By focusing on shared values and interests, rather than dividing their approach by age, brands can create more inclusive campaigns that resonate with a wider audience.
Read more about Why Retailers Should Stop Worrying About the Gen-Z Versus Millennial Divide on BoF
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