High-end beauty brands like Estée Lauder are increasingly joining Amazon due to its vast customer base and growing influence in the beauty sector. This shift helps brands combat unauthorized third-party sellers and counterfeit products. Amazon's efforts to enhance brand control and consumer trust have made it an attractive marketplace. This trend signifies a significant change in the beauty industry, with more brands leveraging Amazon's platform to reach a broader audience and compete effectively in the e-commerce space.

Read more about Amazon Briefing: Why more high-end beauty brands like Estée Lauder are joining Amazon on ModernRetail

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