The professional beauty industry is adapting to conflicting consumer signals, which show varied spending habits and heightened price sensitivity. Brands are responding by running targeted promotions and creating strategic product drops to stimulate demand during typically slower sales periods, such as summer. This approach helps manage inventory and maintain consumer interest. By focusing on timely and relevant marketing, beauty brands can better navigate economic uncertainty and ensure sustained engagement and sales growth.

Read more about DTC Briefing: Brands adjust to conflicting consumer signals heading into summer on ModernRetail

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