Brands in the beauty and fashion industry are increasingly casting community members as models, valuing authenticity and relatability over traditional agency models. This trend helps brands engage with their community, represent their target customers, and showcase products on real people. It is driven by cost efficiency, the desire for diverse representation, and the impact of seeing relatable individuals in marketing. The approach fosters trust, loyalty, and a sense of inclusion among customers, enhancing brand credibility and connection.

 

Read more about Why brands are tapping community members as models on Glossy

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