Anastasia MacKay's launch of Lobie aims to bring a luxurious aesthetic to textured hair care, addressing a market gap with premium scents and sleek packaging. This move highlights a shift in the beauty industry toward more sophisticated and inclusive products for textured hair. The focus on maintaining high standards and engaging with consumers through direct-to-consumer sales and community-building suggests a growing trend of elevating niche hair care sectors to meet diverse consumer needs.

Read more about With Lobie, model Anastasia MacKay aims to bring an ‘elevated aesthetic’ to textured hair care on Glossy

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