The rise of generative AI technology is impacting the professional beauty industry, particularly in terms of product reviews. With AI-generated reviews becoming more prevalent, there is concern about their accuracy and authenticity. This shift poses challenges for brands and consumers alike, as it becomes increasingly difficult to discern genuine feedback from AI-generated content. As a result, brands may need to reassess their marketing and product development strategies to navigate this evolving landscape and maintain trust with consumers.

Read more about Beauty Reviews Were Already Suspect. Then Came Generative AI. on Business of Fashion.

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