1. Integration of Wellness: There is a growing trend of integrating wellness into beauty products and services. Brands are focusing on holistic approaches to beauty that consider mental and physical well-being, reflecting changing consumer preferences towards a more comprehensive approach to self-care.
  2. Brand Innovations: Companies are increasingly developing products that cater to both beauty and wellness needs. This requires innovation in product development and marketing strategies to align with consumer demands for authenticity, sustainability, and inclusivity.
  3. Consumer Trends: There is a rising demand for beauty products that support wellness, with consumers seeking sustainable, health-conscious, and inclusive options. This shift in consumer behavior is driving the industry towards more ethical and environmentally friendly practices.
  4. Sustainability: There is a growing emphasis on sustainability within the beauty industry, including responsible sourcing, packaging innovations, and reducing environmental impact. Brands are recognizing the importance of adopting sustainable practices to meet consumer expectations and contribute to a greener future.
  5. Future Outlook: Participants discussed the future of beauty, predicting continued growth in wellness-focused products and increased consumer interest in sustainable and ethically produced options. This suggests that the professional beauty industry will need to adapt to these evolving trends by incorporating wellness principles and sustainability practices into their business models.

Read more about The Business of Beauty Global Forum 2024 on Business of Fashion

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