Scalp Care Surge: How Hair Loss Concerns Are Shaping the Beauty Industry
The growing focus on scalp care in the beauty industry, driven by pandemic-related stress and hair loss concerns, is creating significant opportunities for brands. With a 36% sales growth in scalp-care products over the past year, brands like Nutrafol and Harklinikken are expanding their offerings and services. The trend, fueled by cultural shifts and consumer demand for both in-salon and at-home treatments, highlights the importance of scalp health and the potential for continued growth in this category.
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