Revitalizing Brands with Innovative Marketing Channels
Toms is revitalizing its brand by integrating podcasts, streaming services, and live events into its marketing strategy. This approach targets new audiences and boosts conversion rates, addressing high customer acquisition costs and reflecting a shift in its philanthropic model. Positive results include doubled podcast ad returns and increased website traffic from streaming ads. This strategy exemplifies how innovative marketing channels can effectively re-energize a brand's presence in the market.
Read more about Why Toms’ marketing is experimenting with podcasts & live events on Modern Retail
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