Navigating Potential Bans and Marketing Strategies on TikTok

Some beauty brand founders have leveraged TikTok to build their businesses and their thoughts on the potential ban of the platform. These founders highlight TikTok's role in democratizing beauty content creation and its effectiveness in reaching younger consumers. There are concerns about losing a valuable marketing platform if TikTok were to be banned. For the professional beauty industry, a potential ban could disrupt marketing strategies and hinder access to a large and engaged audience. However, it also underscores the importance of diversifying marketing channels to mitigate risks associated with platform dependencies.

Read more about Glossy Pop Newsletter: These founders built their brands on TikTok — this is what they think about the potential ban on Glossy

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