The landscape of direct-to-consumer (DTC) strategies in the beauty industry is evolving. Successful brands are adapting to consumer preferences for authenticity, sustainability, and inclusivity. Important factors include leveraging technology for personalized experiences, fostering community engagement, and maintaining transparency throughout the supply chain. Brands are advised to prioritize innovation, agility, and data-driven decision-making to thrive in the competitive DTC market.

Read more about What It Takes to Win at DTC in 2024 on Business of Fashion

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